My gut tells me you’re here because want to take your brand and business to the next level, right?
But you’re tired of the same old tactics you see everyone else is doing.
One of the best ways to expand your brand is by forming strategic brand partnerships.
If you’re thinking, “Hey, what’s a brand partnership?”
Don’t worry; I got you.
A brand partnership is a mutually beneficial agreement between two or more brands or businesses. The goal is to bring more awareness to both parties AND provide more value to a shared target audience.
Here’s an example:
Suppose you own a fitness studio and discover a local smoothie shop around the corner. In that case, you can offer a complimentary 3-day pass to their customers in exchange for them offering a delicious drink for your members.
This results in each brand providing an exciting valuable perk to each other’s customer base, thus improving the client experience and brand awareness for both businesses.
Strategic brand partnerships are a major way to grow your business and reach more swoon-worthy clients—and it doesn’t have to be overly complicated.
That’s all well and good, but HOW can we be strategic about the brands we are working with?
You don’t want to work with a brand just for the sake of making money—you want it to be meaningful and add value to your audience.
The best part?
Brand partnerships aren’t just for big brands and celebrities—they can be done at a micro-level, too!
Here’s how, just to name a few:
This is your opportunity to get creative, think outside the box, and stay top of mind within your community.
And, if you need help choosing the right brand partnership, I can support you. Cheers!