What are they, and do you need one?
All signs point to yes!
If you are a content creator, influencer, entrepreneur, or business and you want to start securing brand partnerships and collaborations, you absolutely need a media kit.
Here’s what you need to know.
Traditionally, a media kit is a set of promotional materials to provide information to news media members to help them write articles.
These days, a media kit is something you can share with top brands you want to work with. It can be a downloadable PDF or a responsive online page on your website.
Here’s an example.
Taking the extra time and effort to create a STELLAR media kit shows brands why you’re an excellent fit for a partnership. It’s what sets you apart from your competition—who are likely just cold messaging brands looking for sponsorships.
The goal of your media kit is to shine!
Here’s what you should include:
Other ideas include speaking engagements or events you’ve been involved with, Facebook groups or other communities you’re a part of, and the size of your email list.
You can even add an introduction video at the start of your media kit for added value.
As you create your media kit, use your brand colors and fonts. Add your best photos that authentically showcase your personality and brand vibes.
Remember, a media kit is the very definition of “judging a book by its cover.” You want brands to sprint to their email to reach out to you.
Still not convinced?
If you want to work with top brands and sign on to partnerships, you need a media kit. Without one, your chances of being ignored may increase if you don’t already have a relationship.
You may find people across the internet saying, “media kits are dead”. I can tell you with absolute conviction media kits are not dead, and I still get requests for them from luxury brands.
Media kits are the best way to showcase YOU—what makes you unique and why a brand should work with you.
They also communicate that you are organized, experienced, and can be trusted. It shows you are professional and have your business sense together. Brand and other creators you partner with want to feel like they are in good hands when they work with you.
Be assertive when creating your media kit and showcase your best work. By showing brands the value you offer, they’ll have no choice but to work with you.
If you’re thinking, “Okay, okay, Liz. You’ve convinced me I need to create (or revamp) my media kit. But… now what?”
Don’t worry. I got you.
I’ve created three customizable media kit templates just for you in The Brand Partnership Bundle.
These will be instrumental for your brand partnership strategy and successful outreach—show off your brand, data, and make a statement!
Get access to The Brand Partnership Bundle and start customizing your media kit.
Cheers to your future partnerships!