Did you ditch your commuter pass and office key card for sweatpants and a WFH set up in 2020?
The number of businesses that turned to virtual solutions skyrocketed last year, and that trend continues to grow today.
We’ve all made immense changes in our lives, and the fitness industry is no different.
Maybe you’re thinking, “But… how do I take my fitness business online?”
This is one of my most frequently asked questions. More and more fitness businesses are taking their classes and services online, and you know what?
It’s easier than you think.
I’m also here to help you truly understand why you want XYZ and the bigger impact it will have on your life.
Money isn’t everything. It’s not ONLY about the extra thousands of dollars you can make every month (although having that extra cash to splurge or pay off debt is quite the motivator.)
It’s more than that. It’s about the long-term results. It’s about making your mark on the world.
And, it’s about building a strong foundation for a sustainable, thriving business (and future.)
Who is your ICA?
Let’s clear something up first: You can’t serve everyone! You need to understand who you are serving, AKA your DREAM CLIENT. Grab a pen and paper and write down your Ideal Client Avatar (ICA for short.) What are their demographics? What are their likes and dislikes? Who are they, down their core?
Get as detailed as you can about who you want to serve and answer this question: who specifically do you want to help.
What are your offers?
Map out your product and/or service suite—you can’t scale your business if you don’t know what you have to offer. And no, they don’t have to only be physical products like shirts or coffee mugs (although that is pretty cool.) Get creative with it. Think eBooks, online coaching, group fitness challenges, and nutrition guides.
Your products are the vehicles helping you serve your dream client. So get creating, naming, pricing, and understanding what goes into your product suite.
Start growing your email list
This one is HUGE. If you want to take your fitness business online, you need an email list. Here’s why: you don’t own your social media followers or the data from the studio you work for. Having your own database of clients and prospects is crucial.
Start providing value to your list and nurturing them so when you are ready to launch your products, they are primed to buy from you.